What can and cannot be achieved by advertising
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چکیده
منابع مشابه
What can and cannot be achieved by advertising.
One of the names associated with advertising which is known outside the business, in addition to Saatchi and Saatchi, is David Ogilvy. He is a legendary figure who built up an agency of world renown which has only recently been bought by WPP Group plc. It is too early to say whether the new ownership will change much but we do know that the old agency was a remarkable one that borc the stamp of...
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veloped mostly in the past five years, and he is convinced that although an expensive specialty it should be protected from cuts. "There is no doubt that neonatal intensive care saves the lives of many babies and that is of incalculable value, but perhaps more important in an unemotional economic sense is the improved quality of the babies that survive." Institutional care of the physically and...
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ژورنال
عنوان ژورنال: Proceedings of the Nutrition Society
سال: 1990
ISSN: 0029-6651,1475-2719
DOI: 10.1079/pns19900047